For the start of the NFL season, The Marketing Arm has some thoughts on the most-marketable NFL rookies.
- Bears QB Caleb Williams: “Known as much for his off-the-field style as for his on-the-field performance."
- Broncos QB Bo Nix: Already has deals with Old Spice, Mizzen+Main, Ascent Protein and Raising Cane’s.
- Bears WR Rome Odunze: Prominently featured in HBO’s “Hard Knocks.”
- Commanders QB Jayden Daniels: The 2023 Heisman winner is cast as the potential savior of the long-suffering franchise. He has early deals with Head & Shoulders and Neiman Marcus.
- Cardinals WR Marvin Harrison Jr.: As the son of the legendary Hall of Fame receiver, Harrison Jr. starts as a household name.
