Marketing
Interstate Batteries to renew with Joe Gibbs Racing
Privately owned automotive battery company Interstate Batteries is renewing the longest-running team sponsorship in NASCAR, as it will return to Joe Gibbs Racing for a 34th straight season in 2025. The sides today will announce that Interstate has put pen to paper on an extension that will last for ...
Xfinity extends with NASCAR, but will end title deal
Comcast’s Xfinity telecommunications brand will end its title sponsorship of NASCAR’s second-rung series after 2025, but only while renewing its broader premier partnership of the sanctioning body for multiple years and with fresh strategies. The moves will be announced today, and they cap months of...
Kraft's antisemitism group to run new SB ad
The Foundation to Combat Antisemitism, founded by Patriots owner Robert Kraft, will return to the Super Bowl with an ad for the second straight year, "this time with a campaign that appears to take a new approach" from the group's first Super Bowl ad last year. The group unveiled a 10-second teaser ...
Tiger Woods extends with ball sponsor Bridgestone
Bridgestone has signed an extension with Tiger Woods, along with four other staffers, "to play the company’s Tour B X golf ball." Bridgestone is Woods' longest-running gear sponsor since he split with Nike at the end of 2023, having signed with the brand in 2016. In addition to Woods, Bridgestone al...
NBA names Celtics as Team of the Year for off-court business dealings
The Celtics, coming off their June championship on the court, have been named NBA Team of the Year off-the-court for business acumen that included record-breaking revenue in ticketing, sponsorships, digital content and merch from October 2023 through October 2024, along with extensive community outr...
Rickie Fowler inks deal with Ernst & Young to wear patch on shirt
PGA Tour golfer Rickie Fowler has signed a deal with business consulting firm Ernst & Young to “wear its logo on the front right of his chest,” according to Adam Schupak of GOLFWEEK. Fowler “wore the EY patch during the debut of TGL” on ESPN last Tuesday and will be “sporting it this week” at hi...
Chinese tennis phenom Zheng Qinwen signs marketing deal with Dior
Dior has named Chinese tennis player Zheng Qinwen its new global brand ambassador.
New Balance hits record $7.8B in sales in 2024
New Balance "posted another record-setting year" in 2024, with global annual sales reaching $7.8B, a 20% increase from the prior year. Shifts in market share "have yielded room for New Balance to attract new and younger customers," and the company has also "leveraged digital engagement to reach new ...
Jaguars set to re-up naming rights for stadium
Jacksonville City Council is set to approve a three-year extension of the naming rights deal between the Jaguars and the Jacksonville-based EverBank that will run through Feb. 28, 2028. As has been the case since 2014, the city "won't get any cut from the revenue the Jaguars will generate" from the ...
Unrivaled names Icy Hot official recovery partner
Startup 3-on-3 women’s basketball league Unrivaled has secured its 12th overall sponsor, striking a deal with Icy Hot to be its official recovery partner.
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Quote of the Day
But this is also not about us. So, we asked ‘What do people need?’ They need a little bit of fun, maybe a little bit of levity, a little bit of normalcy, those conversations about basketball.-- ESPN’s Malika Andrews, on the decision to structure yesterday’s “NBA Today” show as normal as possible despite the ongoing California wildfires.
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