Data and Insights
Peacock delivering record EPL streaming audiences
Peacock drew 1 million viewers for Arsenal-Manchester City on Sunday, which is tied for the third-best streaming audience on record in the U.S. for a Premier League match. That ties a Manchester United-Liverpool match from early September this season. Over the last eight days, Peacock has drawn two ...
NFL Playoffs: Lincoln Financial, Coca-Cola, Aramark win big on business front
The Eagles and Chiefs are the big winners on the field during the NFL Playoffs, but on the business front, the victors feature brands and companies getting the most exposure during the games and on TV.
NFL games help Netflix to best monthly TV share
The NFL’s Christmas Day debut on Netflix helped the streaming platform to 8.5% of total TV viewing in December, tying Netflix’s best share set in July 2023, according to new Nielsen Gauge data. Netflix was up 14% from the November period (other titles like “Carry-On” and Season 2 of “Squid Game” als...
Rams fans not deterred by relocated wild-card game, as season ticket holders flocked to Glendale
Rams season ticket holders purchased 25,000 tickets for Monday’s relocated NFC wild-card game playoff game in the first hour that tickets were available in a pre-sale for Rams fans and a total of 52,000 in the first two hours, according to the NFL.
CFP semifinal viewership lowest since 2021
This season’s CFP semifinals, the first semis with individual primetime windows scheduled far away from the New Year’s Eve/Day holiday, averaged 19.2 million viewers, the lowest for the semis since the 2021 season, when the doubleheader aired on New Year’s Eve (16.9 million). This year’s semis late ...
Olympics make mark among top 200 telecasts
Sports programming again dominated the most-viewed telecasts of the year, accounting for 182 of the top 200 shows in 2024, or a whopping 91% of the total. Sports had 87 in the top 100, and 95 from Nos. 101-200. The number for sports was affected by a presidential election season, when debates and co...
November delivers record sports betting handles for 13 states to date
Records continue to fall as more sports betting handle data has come out, with 13 jurisdictions seeing record monthly handles during the thick of football season.
Sports rules top 100 broadcasts, but lower than '23
Sports programming again dominated the most-viewed telecasts of the year, but 2024 was well below previous highs, as 87 of the top 100 programs of the year were sports. That is down from 2023, when 96 of the top 100 were sports. If you broaden the list even further, sports accounted for 182 of the t...
Big Ten Network sees biggest primetime viewership increase among sports networks in '24
The four new West Coast schools helped the Big Ten Network to the biggest percentage increase in total viewers in prime time among sports networks, according to Nielsen numbers for January through Dec. 1 cited by VARIETY. According to Nielsen, the BTN jumped 25% YoY. That followed a year in which BT...
Early data shows over 200 countries tuned in for Netflix NFL games
While Nielsen measurement of the NFL Christmas Day games is not expected until later today, internal data from Netflix shows:
Early data shows over 200 countries tuned in for Netflix NFL games
While Nielsen measurement of the NFL Christmas Day games is not expected until later today, internal data from Netflix shows:
Audience Analysis: Women’s college hoops, volleyball see solid numbers
Fox drew 2.2 million viewers on Saturday night for USC’s win over UConn, marking Fox’s second-best women’s college hoops game ever, and the best audience for any women’s hoops game this season. USC-UConn also is the second-best college hoops audience (men or women) this season to date, behind only t...
Stats Perform, Football DataCo extend exclusive media data partnership
Stats Perform has extended its exclusive official media data partnership with Football DataCo . Monetary terms were not shared with SBJ, but the extension is for multiple years. The two companies have maintained a working relationship for more than a decade.
NBA Cup viewership down nationally, but sees uptick in local markets
Television viewership for the Emirates NBA Cup has declined nationally but risen locally so far, a mixed result that is either a trend or due to circumstance.
Gracenote On Sports launches to connect streaming providers with sports events data
Gracenote , the content data subsidiary of Nielsen, has launched Gracenote On Sports, a metadata solution that seeks to help video providers create bespoke viewing experiences for consumers.
Packers-Lions is best 'TNF' audience yet for Prime Video
The Packers-Lions game last week helped deliver a record “Thursday Night Football” audience for Amazon’s Prime Video, as well as the best streaming audience yet for an NFL regular-season game. The platform averaged 17.3 million viewers, easily passing the prior Prime Video record of 16.2 million set...
Reader Survey 2024: Best of the Rest
If the NFL went to a fixed Super Bowl rotation, which city should NOT be involved?
Reader Survey 2024: Media and Marketing
Our annual Reader Survey reflects the remarkable year for the WNBA in particular, and women’s sports in general.
Reader Survey 2024: People
Our annual Reader Survey reflects the remarkable year for the WNBA in particular, and women’s sports in general.
Reader Survey 2024: Major Jump
Throughout 2024, Sports Business Journal has been reporting on the surge in visibility and popularity surrounding women’s sports, and now there are more data points to illustrate that development: the results of this year’s SBJ Reader Survey.
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The old adage, ‘Can we still be friends?’ There ain't no friends. … That was not happening. So I look over at Joe [Castiglione] and this thing all broke and said, ‘Bro, we got no friends now.’ And we had to go to those meetings ... We had to go to meetings for a whole year.-- Texas AD Chris Del Conte, on the relationships that were being torn with Texas and Oklahoma leaving the Big 12 for SEC.
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