Adam Davis to leave Two Circles in April
Adam Davis is departing Two Circles, where he’s been managing director of North America since Oct. 2021. Davis will be leaving Two Circles in April. “I still love Two Circles; I just thought it was the right time to go help build the next business,” he said. What exactly that will be is unclear. Dav...
Jose Cuervo latest big brand to join UFC
Add yet another commercial patron -- and another mainstream consumer brand -- to the UFC’s growing roster. The MMA circuit has struck a three-year domestic sponsorship deal with Proximo Spirits’ Jose Cuervo tequila brand. Sources pegged the total deal in the mid-seven figures.
Year-End Awards: Best Commercial — Dr Pepper / ‘Fansville’
“Fansville” is a mythical town where nothing’s more revered than college football — unless it’s Dr Pepper, the brand emblazoned on the town’s water tower. The campaign from Deutsch, which debuted in 2018, has helped cement the soda brand as one of the sponsors most closely identified with college fo...
How executives are preparing for the Super Bowl hospitality experience in New Orleans
T he immutable laws of supply and demand will never be more evident than for those arranging hospitality around Super Bowl LIX.
The Most Influential People In Sports Business 2024
Stories by: Rachel Axon, Josh Barnett, Mollie Cahillane, Ben Fischer, Tom Friend, Austin Karp, Terry Lefton, Abe Madkour, Irving Mejia-Hilario, Mike Mazzeo, Ben Portnoy, Alex Silverman, Chris Smith and Adam Stern.
Todd Snyder launching NFL licensed fanwear line
Designer Todd Snyder is launching an NFL licensed high-end fanwear line that will be sold mainly through Fanatics e-commerce sites, including NFLshop.com. The Todd Snyder + NFL Collection will range from $128 for a jersey mock tee to $1500 for a cashmere letterman’s jacket. Sweatshirts start at $268...
Jeremy’s Razors signs on as UFC razor sponsor
Direct-to-consumer brand Jeremy’s Razors has signed on as the official razor of UFC. Marketing assets include branding in the octagon, broadcast integrations and digital/social media support.
Bachelor, Baker, Barker, Football Analyst: Jesse Palmer has succeeded in trying to do it all
Any NFL quarterback has a variety of career options available upon retirement.
Fanatics plans second, larger Fan Fest in Manhattan
Fanatics is mounting a second Fan Fest in Manhattan next June, adding 25% more space at the Jacob Javits Convention Center, along with 200 additional athletes, which will mean a footprint of 650,000 square feet and 500 current and former players.
Marketing and Sponsorship: ‘Just Frame It’ exhibition demonstrates power, impact of Nike’s athlete posters through the years
D ecades of trying to discern what makes Nike unfailingly unique has revealed some truths. Chief among them: Never underestimate the indelible impact sports’ top brand has left on pop culture; it can’t be overestimated. That Nike has remained consistently relevant over more than a half-century is ev...