Powerade is looking to update athlete and brand relations with its latest initiative that will grant athlete partners the opportunity to “pause” their brand commitments to prioritize their mental health.

For that issue, Kaiser said they are in the process of building a “home base” studio to shoulder their basketball programming. “We're working through that right now,” Kaiser said. “Very likely to be built at Amazon Studios in L.A., in Culver City. It'll be an L.A.-based studio show.”

Amid the rising business of women’s sports, Avenue Capital Group, through its Avenue Sports Fund, is seeking to expand its ownership portfolio by investing in emerging leagues and business primed for growth, such as the WNBA and NWSL.

Amid the rising business of women’s sports, Avenue Capital Group, through its Avenue Sports Fund, is seeking to expanding its ownership portfolio by investing in emerging leagues and business primed for growth such as the WNBA and NWSL.

Endeavor and TKO President & COO Mark Shapiro maintains if a company can construct a narrative for meaningful long-term growth -- and who on the leadership team is going to oversee that growth “for the next five to seven years -- you’re going to get a lot of believers.”

Foot Locker is targeting a multiyear partnership with the Bulls that will allow the global retailer to engage with fans through various experiences to expand its influence in the basketball market.

One year into her WWE career, superstar Jade Cargill has ascended to the main roster and become a champion while balancing a hectic work-life schedule that includes being a mother, a role model for the next generation and a business owner.

As athletes increasingly are influencing fashion trends, partnering with DeShields positions Aldo at the intersection of fashion and sports, with a specific focus on addressing a significant gap in the women’s market for trendy, comfortable shoes in extended sizes said Amanda Amar, Aldo VP of Global...

Dallas Trinity FC, in its inaugural season in the new USL Super League, aims to establish a strong fanbase in the competitive Dallas-Fort Worth market, focusing on local talent and ensuring accessibility for fans by hosting home matches at the Cotton Bowl. DTFC is among the eight teams competing in ...

The WNBA Connecticut Sun are taking advantage of the Boston sports market with a series of events in the area, culminating in the first-ever women’s basketball game at TD Garden as the team aims to enhance their brand exposure.