John Lombardo

John Lombardo

Tickets: Group Thinking

October marked the first month since the start of the pandemic that all five of North America’s biggest team-sport leagues were in action without major attendance restrictions, and it coincided with an upswing in relation to the COVID-19 pandemic across the United States. The result was a welcome si...

Industry veterans bolster LIV Golf’s efforts

The addition of two sports industry veterans to its executive roster further elevates the Greg Norman-led venture that plans major investments in golf throughout the world.

Closing Shot: MJ Returns

Twenty years ago this month, Michael Jordan added to his legacy when he came out of retirement for a second time to play for the Washington Wizards, a team he joined as president of basketball operations in January 2000.

Overtime Elite rolls out its pathway to the pros

Backed by $80 million in funding and a bold vision, the Overtime Elite basketball league launches this month, positioning itself as a new pathway to the pros for elite high school players.

Silver outlines what’s next for the NBA

As the NBA celebrates its landmark 75th anniversary, NBA Commissioner Adam Silver spoke with Sports Business Journal reporter John Lombardo about the upcoming season, the league’s financial recovery from the pandemic, growth opportunities, betting and other topics as the league nears its Oct. 19 tip...

A Drive Down ‘NBA Lane’

The NBA is rolling out new creative around its upcoming 75th anniversary featuring a short film called “NBA Lane,” the latest promotional effort highlighting the league’s landmark season.

Amex extends league deal with NBA

The NBA has renewed its deal with long-standing sponsor American Express. The renewal continues to make the company the official card of the NBA, WNBA and the G League and brings a new asset into the agreement with first-time integration with NBA 2K.

Michelle Corse, PGA Tour

Michelle Corse may want to add chief relocation officer to her already lofty title of PGA Tour senior vice president of talent and culture given her key role in spearheading the tour’s move to its gleaming new global home in Ponte Vedra Beach, Fla.

Nicole Federico, Boston Celtics

When Nicole Federico applied for a job at the Boston Celtics in 2003, she didn’t really know that it would lead to her impressive career with the iconic NBA franchise.

Jennifer Ridgeway, Minnesota Timberwolves and Lynx

When George Floyd was murdered in Minneapolis in May 2020, Jennifer Ridgeway knew it was time for the Minnesota Timberwolves and Lynx to take a strong community stance.