Red Bull dives deeper into offseason opportunity
Red Bull’s deep integration into the Valorant ecosystem continues, even during the offseason. The energy drink maker, which sponsors athletes and teams across extreme sports, cycling, soccer, F1 and fencing, has signed up for a fourth year with its Red Bull Home Ground Valorant tournament.
Chess.com, Supercell set for Paris gaming event
Livestreamer Ludwig Ahgren is organizing an event in conjunction with Chess.com and Supercell to compete across chess and the mobile games Clash of Clans and Clash Royale. The main production will come from the Chess.com studio in Paris. Despite working with three of the most popular online games on...
Riot names new head of LoL esports in Americas
Riot Games has promoted Carlos Antunes to head of all the Americas, which includes the League of Legends Championship Series. Antunes, who will be based at Riot HQ in L.A. and report to Raul Fernandez , Head of Esports for the Americas, and Naz Aletaha , Global Head of LoL Esports, was previously he...
Prudential Center providing opportunities for Riot, teams at LCS Finals
Esports will be top of mind for Harris Blitzer Sports & Entertainment this weekend, as the Prudential Center is playing host to the League of Legends North America (LCS) Summer Finals. The Newark venue, operated by HBSE, was slated to host the event before the COVID shutdown.
Sportfive, EA team up to promote new Madden launch
To capture the esports fanbase, popular content creators Esfand (a Sportfive client) and Will Neff are teaming up with EA to promote the launch of the new Madden iteration with a new Watch Party, which will go live on Twitch today, August 16, at 7 PM EST. The broadcast will feature various additiona...
Inside how the 23XI-Rocket League partnership came together
23XI’s single-race Rocket League car wrap became reality at last weekend’s 2023 FireKeepers Casino 400 in Michigan thanks to relationships at Epic Games developed by 23XI president Steve Lauletta. When Raleigh-based Epic Games bought Rocket League developer Psyonix in 2019, Lauletta consulted for th...
100 Thieves' John Robinson details business strategy for remainder of 2023
Rather than a straight esports organization, 100 Thieves president John Robinson now considers the six-year-old company “a brand that’s more tied to gaming culture.” With half of 2023 behind us, Robinson tells SBJ they are looking to end the year strong: “The short-term focus is continuing to build ...
Counter-Strike's global esports scene faces substantive shift
Valve, the publisher for the popular game Counter-Strike, created massive upheaval in the esports landscape today in an effort to take back control of its cash cow. Valve issued new requirements for esports competitions, which will result in the suspension of business partnerships (i.e., giving cert...