Eric Prisbell

PickUp taps into social media debate to fuel growth

Weekly Issue-08/30/2021

Sports offers an endless stream of frequently discussed topics on social media. PickUp, a 2-year-old technology platform, allows fans to do more than just post about it — they can accumulate points toward prizes if they answer free-to-play prop questions on those subjects correctly.

08/30/2021

Denver’s Star Turn

Weekly Issue-07/11/2021

Af ter Major League Baseball pulled its All-Star Game from Atlanta on April 2 in response to a new Georgia voting law, Commissioner Rob Manfred had a consistent message for his employees: Despite a ticking clock, All-Star week — wherever it occurred — would still include the full assortment of festi...

07/11/2021

Forty Under 40: Jason Sondag

Weekly Issue-06/27/2021

For someone who has performed heavy lifting on so many complex projects, it’s no surprise that one piece of advice Jason Sondag covets is to do the work that others are not willing to do.

06/27/2021

Forty Under 40: Will Ahmed

Weekly Issue-06/27/2021

Will Ahmed was the contrarian.

06/27/2021

Closing Shot: Bo Knows

Weekly Issue-06/20/2021

When the Kansas City Royals signed Bo Jackson 35 years ago, the first indication that he was a little different — other than his sculpted physique — was the sound emanating from the batting cage. Before that week, Buck O’Neil, the then-75-year-old former Negro Leagues star, had witnessed only two pl...

06/20/2021

From star power to new ideas, MLB teams have found different ways to make big gains in the sponsorship space

Weekly Issue-06/20/2021

After a relationship with the franchise’s previous ownership that “absolutely sucked,” according to Marc Cannon, AutoNation’s executive vice president and chief customer experience officer, the Fortune 500 company has been overjoyed about the four-year relationship under the new group, led by princi...

06/20/2021

GolfNow lines up celebrities, athletes to expand audience

Weekly Issue-06/13/2021

When Jerramy Hainline first pitched an internal group at GolfNow, the tee time marketplace that is part of NBC Sports Group, on an ambitious idea for a streaming show targeting non-traditional golfers, he heard laughter. And when Hainline, GolfNow’s senior vice president and general manager, later t...

06/13/2021

Sports tech accelerators focus on sectors that ‘went bazooka’

Weekly Issue-06/06/2021

Kelly Pracht, the CEO and co-founder of the real-time predictive analytics company nVenue, was poised to launch a new baseball product for the 2020 baseball season until sports shut down, sending her two-year-old Dallas-based company into a financial tailspin.

06/06/2021