Sports Business Awards: Tech
Winners in each of the categories will vie for the award of the Best in Sports Technology, representing the greatest technological impact on the sports industry in 2022.
Quintar on course to develop next-gen AR experiences for fans
Quintar is leading the development of augmented reality experiences at sporting events, as demonstrated by the company’s signature collaboration with the PGA Tour that began with the 2020 FedEx Cup Playoffs. In 2022, Quintar’s AR features on the tour’s mobile app were available at 10 tournaments, wi...
NeuroSync software tracks concussions, cognition
The eyes may be a window to the soul, but they’re also central to brain activity.
Zippin stores speed checkout times and boost venue per-caps
Zippin’s checkout-free stores saw tremendous growth in 2022, now operating 50 stores in sports venues across the NFL, NBA, MLS, MLB and NHL. Zippin’s stores at Las Vegas’ Allegiant Stadium, deployed with Levy, led to a 78% increase in revenue, 61% increase in per-caps and 15% increase in average che...
Facial recognition in sports: The biometrics technology shaping ticketing, payments, security, more
Detroit Pistons partner with GameOn: What it means for the trend of sports teams using AI chatbots
The Detroit Pistons have partnered with chatbot company GameOn Technology, becoming the latest professional sports team to embrace artificial intelligence to communicate with its fanbase. The conversational chatbot will be added to the Pistons’ app and website for fans to type questions and receive ...
The PGA Tour debuts new VR gaming challenge, 'Beat The Pro,' in Golf+ for WM Phoenix Open
The PGA Tour is debuting a new virtual reality gaming challenge for this week’s WM Phoenix Open that blends live golfer performance from the tournament into Golf+ for users to try to replicate those shots in Meta Quest headsets. Golf+, which signed a five-year deal with the PGA Tour in December, is ...
Ford returns to Formula One: Oracle Red Bull Racing CMO talks U.S. growth, working with U.S. tech companies, economic concerns
Oracle Red Bull Racing held a car launch event Friday in Manhattan, becoming the first Formula 1 team to ever host its season preview event on U.S. soil. The team expanded its partnership with Oracle Cloud and announced a deal to make Ford its electric powertrain supplier starting in 2026.
Warner Bros. Discovery Sports, Immutable X to debut trivia and fan loyalty program on Inside the NBA
Warner Bros. Discovery Sports is launching B/R Watch 2 Earn, a new blockchain-based trivia and fan rewards program that will debut during tonight’s Inside the NBA on TNT broadcast. Viewers will receive digital tokens for correctly answering trivia questions that can be redeemed for NFT video highlig...