Discover making presence felt at hometown Winter Classic
Discover Financial Services, the title sponsor of the NHL Winter Classic, has ramped up its activation plans this year with the event coming to its hometown of Chicago for the first time since 2009.
Year-End Awards: Best Fashion Statement — PWHL and Molson
The upstart Professional Women’s Hockey League turned heads in the sponsorship space during its first season for both the sheer volume of deals signed — more than 40 at the league and team levels — and their creativity. The league’s deal with iconic Canadian beer brand Molson was among the buzziest.
AHL team first in North America to install 360-degree LED dasherboards
Source: Liga MX-Apollo deal still likely
Liga MX owners are still largely supportive of taking on an investment of more than $1B from private equity firm Apollo Global Management, even after Mexican soccer’s top executive, Juan Carlos Rodriguez, resigned during a contentious board meeting about the matter on Friday. Rodriguez, a longtime T...
The Most Influential People In Sports Business 2024
Stories by: Rachel Axon, Josh Barnett, Mollie Cahillane, Ben Fischer, Tom Friend, Austin Karp, Terry Lefton, Abe Madkour, Irving Mejia-Hilario, Mike Mazzeo, Ben Portnoy, Alex Silverman, Chris Smith and Adam Stern.
MLS eyes new entry points for Season Pass in 2025
Major League Soccer is exploring new ways to attract viewers to its MLS Season Pass streaming service on Apple TV for the 2025 season, which a league source said could include integration into pay-TV and electronic program guides, as well as partnerships with wireless carriers. The league also is lo...
Alex Morgan, Temwa Chawinga lead NWSL in 2024 jersey sales
San Diego Wave F Alex Morgan, who retired during the 2024 NWSL season, led the league in jersey sales during her final season. The former USWNT star was one of three Wave players to rank in the top five, where she was joined by D Naomi Girma (No. 4) and F Jaedyn Shaw (No. 5).
USL expanding Jägermeister Cup to all teams
The USL is expanding the Jägermeister Cup in-season tournament it launched in 2024 to include all 38 teams from both of its professional men’s leagues, USL Championship and USL League One. The inaugural edition of the Jägermeister Cup exclusively featured teams from USL League One, which is sanction...
Sporting KC’s Jake Reid named MLS Exec of the Year
Sporting KC President & CEO Jake Reid took home the top honor for MLS club business personnel this season, receiving the annual Doug Hamilton Executive of the Year award for 2024.
Jeff Marek says he’s in good standing with NHL after draft incident
Former Sportsnet hockey broadcaster Jeff Marek, who this week launched a new digital daily show with The Nation Network, said he is in good standing with the NHL after he allegedly revealed NHL Draft selections to a third party before they were announced publicly. While the incident is believed to h...