Xfinity extends with NASCAR, but will end title deal
Comcast’s Xfinity telecommunications brand will end its title sponsorship of NASCAR’s second-rung series after 2025, but only while renewing its broader premier partnership of the sanctioning body for multiple years and with fresh strategies. The moves will be announced today, and they cap months of...
The CW hires Alexander, McMurray, Kligerman for new NASCAR booth roles
The CW today is announcing the talent for its new-look NASCAR broadcasting team that starts this year, led by a three-man booth of Adam Alexander, Jamie McMurray and Parker Kligerman. Nexstar Media Group’s flagship channel is picking up full-season Xfinity Series rights from 2025 through 2031 for $1...
Larson says merger possible between High Limit, World of Outlaws sprint car properties
A merger one day between sprint car properties High Limit Racing and World of Outlaws is possible, according to High Limit co-founder Kyle Larson, following what High Limit believes was a good start to its nascent series in 2024. This year marked the inaugural campaign for High Limit, which Larson -...
NASCAR debates rotating championship race
NASCAR is debating whether to start rotating the championship race to different markets in the coming years, and the venues being considered would go beyond just Phoenix Raceway and Homestead-Miami Speedway, according to COO Steve O’Donnell.
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F1 wraps season with momentum to carry into 2025
While TV ratings growth in America remained elusive for Formula 1 in 2024, several other positive developments for the global racing series have largely left the sports business and Wall Street feeling good.
NASCAR to center marketing around drivers in 2025
NASCAR plans to have a decidedly driver-centric marketing focus in 2025, as the series starts an incentive program that will pay drivers anywhere from tens of thousands of dollars up to around $1M for their efforts to promote the sport each season, according to people familiar with the matter.
Apple wraps 'F1' filming with Cook in Abu Dhabi
Apple CEO Tim Cook was in Abu Dhabi over the weekend and posted about Sunday’s F1 season finale there, as the company’s films division wrapped up shooting around the racing property’s real-life grand prix. While Cook wasn’t shown on camera during the race, he posted on X that he was in Abu Dhabi dur...
Mastercard aims big with McLaren F1 sponsorship
Mastercard is open to having further discussions with McLaren Racing about moving from primary partner to title sponsor of the team, but only if the move can create clear value for the company’s consumers, according to CMO Raja Rajamannar.
King's Hawaiian expected to depart RFK Racing
Bread company King’s Hawaiian is expected to leave RFK Racing after this year and is in discussions with other teams in NASCAR about a switch, according to people familiar with the matter, stemming in part from a brand conflict with one of RFK’s new sponsors. Best known for its dinner rolls, King’s ...