The Bears have released an interactive multimedia experience called “Thank You, Bears Fans.” Sponsored by Dunkin’, the activation arrives ahead of the Bears’ final home game against the Seahawks on Thursday.
The interactive, which can be seen here, highlights Bears tailgaters at the team’s home and away games this season. Each game week is represented by a clickable picture of tailgating fans, which leads to other assets like interviews and recipes. The Bears highlighted 25 tailgates from eight cities throughout the season-long activation.
As part of the activation, Dunkin’ will also hand out 300 gift cards to fans around Thursday night’s game.
