COMING TOMORROW

Episode 1 of SBJ's "Inside the Industry" is now on YouTube.

Speed reads

  • Tom Brady formally became a limited partner in the Raiders after NFL owners voted 32-0 to approve the transaction. Brady and his co-investor, Knighthead Capital Management founder Tom Wagner, bought 10% of the team. They will pay $220 million for the equity investment, plus about $24 million in a “Flip tax” payable to the other owners, a condition of the Raiders’ relocation from Oakland in 2020. The deal values the team in the range of $3.5 billion, sources confirmed.
  • NFL team owners wishing to sell equity to private equity funds under the league’s new policy may be challenged to close their deals by the end of the calendar year, said Chiefs owner and finance committee chairman Clark Hunt.
  • NFL owners formally awarded Super Bowl LXII in 2028 to Atlanta, giving that city its second big game in nine years. The decision was a coup for Falcons owner Arthur Blank, who has made his desire to host another Super Bowl publicly clear. His popularity among NFL Commissioner Roger Goodell and other key owners played a role in this vote, insiders say. 
  • Harris Blitzer Sports & Entertainment signed Campbell’s to an expansive sponsorship deal that will also include the Commanders, even though the NFL team isn't part of HSBE (but share common ownership in co-founder Josh Harris). Campbell’s will have a presence at the Commanders' USO Tent at Northwest Stadium, a premium tailgate for active duty military, veterans and their guests. Concessionaires at each relevant venue are not party to the deals, but the parties do hope to use the sponsorships as a starting point for larger in-venue distribution, with Campbell’s CEO Mark Clouse noting the potential of food-service soup sales for football and hockey (Levy Restaurant is the concessionaire for Northwest Stadium and Prudential Center).
  • The Broncos’ Throwback Game against the Raiders at Empower Field at Mile High in Week 5 produced the highest game day and weekly merchandise and food and beverage sales in team history, reports SBJ's Bret McCormick.


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