- Oregon’s thrilling win over Ohio State on Saturday night was easily the most-watched college football game in Week 7 at 10.4 million viewers, notes SBJ’s Austin Karp. The Red River Rivalry was No. 2, followed by Alabama’s close win over South Carolina.
- Patrick Mahomes has a special relationship with Texas Tech, one that runs deeper than with most players after they turn pro -- and plays a key role in his 10-year deal with Adidas, as I detail in this week's magazine.
- WMT Digital has spent most of this year boosting its products and personnel, acquiring AI ticketing platform Event Dynamic and releasing a new way to better see client data with QuantOS, reports SBJ's Ethan Joyce. WMT boasts a college client roster that includes Notre Dame, Clemson and LSU among its approximately 100 brands.
- ESPN’s “College GameDay” remains on-pace for its best season ever after seven weeks following its visit to Eugene ahead of the Ohio State-Oregon game on Saturday.
