- Some intriguing news from Bloomberg this afternoon: The NFL, Skydance and RedBird are talking about a possible deal that would make the NFL a Paramount shareholder, or Paramount the new owner of some NFL media assets.
- The NFLPA named former union president and Browns center JC Tretter as chief strategy officer, a new executive position. Tretter, who served four years as the NFLPA’s top elected leader, will report to NFLPA Executive Director Lloyd Howell and be involved in most major issues facing the union.
- The Jets hired former team General Counsel Andy Lee to return as chief legal officer, replacing Jill Kelley, who left in July. TurnkeyZRG did the search for the Jets.
- Prime Video saw its best “Thursday Night Football” audience yet in Week 4, as the first matchup of the Giants and Cowboys on “TNF” (dating back to when the package started in 2006) delivered 16.22 million viewers, notes SBJ's Austin Karp.
- The NFL’s data-driven approach to reducing injuries continues to show progress through the help of AI, AWS and the Digital Athlete program, notes my colleague Joe Lemire. Lower-extremity injuries have become a major focus for the league, with the first two weeks of preseason training camp -- a period of re-acclimation to the sport -- as the period of greatest risk, yet for the first time ever, the NFL saw a reduction in leg injuries in consecutive summers.
- Lemire also notes the Rams are the first NFL team to partner with human performance technology company SprintAI to organize and analyze the voluminous data collected about each athlete on and off the field.
