- WSC Sports’ integrated its vertical video product, In-App Stories, into the WMT Digital tech stack, letting WMT clients use the scrollable video format in their team websites and apps. BYU will be the first WMT client to use the feature.
- The MLS Innovation Lab is launching its second six-startup cohort of four performance-based companies, reports SBJ's Joe Lemire.
- MLS also becomes the first soccer league to invest in OneFootball, a digital media platform for soccer content based in Germany, joining a group of shareholders that includes Real Madrid, Paris Saint-Germain and Bayern Munich, notes SBJ's Alex Silverman.
- The Browns expanded their use of frictionless technology ahead of the 2024 NFL season, writes SBJ's Rob Schaefer, remaking their Express Beer facial authentication concessions pilot under a new name: Express Access.
- The first iteration of the NBA Africa Triple Double Accelerator, which the NBA launched in April in partnership with ALX Ventures, concluded with a demo day at the league’s Manhattan HQ last week, reports Schaefer.
- Drew Brees is investing an undisclosed amount in World Champion Fantasy’s PlayerX, which is setting up a platform for fantasy esports, notes SBJ's Jason Wilson. This marks the first investment in gaming/interactive media for the retired NFL QB, and he'll also be the brand voice for the venture.
