- With Fanatics taking over from Adidas as the NHL’s on-ice uniform provider under a 10-year deal, the aim for 2024-25 is largely to do no harm, writes SBJ's Alex Silverman. Early indications suggest that despite public concern stemming from the MLB uniform debacle earlier this year (blame for which has been attributed to Nike), quality control won’t be an issue under Fanatics.
- A number of NBA jersey patch deals have come down as the season nears, including: Trail Blazers-Brightside Windows; Pelicans-NewAge Products; Pistons-StockX; and Nets-GetYourGuide.
- TGL team Boston Common Golf landed another sponsor and is bringing on Rhode Island-based insurance company FM as its first and only principal partner, reports SBJ's Josh Carpenter.
- Chiefs CMO Lara Krug outlined the team's global branding plan during last week's SBJ Game Changers event.
