- FIFA added Verizon as a sponsor for the 2026 World Cup in North America, filling the tournament’s official telecommunication services sponsor, reports SBJ's Alex Silverman. The deal puts the telecom giant in the "global sponsor" tier for the event, FIFA’s second-highest designation for corporate sponsors.
- Geico will end its premier-level sponsorship of NASCAR after this season, marking the first time the racing circuit will lose one of the top-tier sponsors from the system it started in 2020, notes SBJ's Adam Stern. Geico has been involved in the sport since at least 2009. Meanwhile, FedEx is expected to continue reducing its sponsorship presence with Joe Gibbs Racing after this season and could conclude the longtime deal altogether, sources told Stern.
- The Heat finalized a multiyear jersey patch and investing sponsorship with Robinhood, the fintech brand that now has jersey deals with a league-high three NBA teams, reports SBJ's Tom Friend. Just five days ago, Robinhood signed a similar deal with the Grizzlies (joining an existing deal with the Wizards signed in 2023). Motorola (Bucks and Bulls) and Ibotta (Nuggets and Pelicans) are the only other companies with multiple patch deals.
- Aldo is collaborating with WNBA Chicago Sky player Diamond DeShields to curate a selection of existing styles for the brand’s introduction into its extended sizing category, the first initiative by the footwear and accessories brand to connect with new audiences, notes SBJ's Na'Andre Emerson.
- LA28 added Cedars-Sinai as its official medical provider in a deal that Legends helped source, reports SBJ's Rachel Axon.
