- Prime Video’s "Thursday Night Football" presentation is set to debut its third season tomorrow night with a slate of presenting sponsors dividing up each game, including State Farm, Subway and Verizon, reports SBJ's Mollie Cahillane.
- Longtime TOP sponsor Panasonic will not renew its deal with the IOC, marking another departure following the Paris Games, reports SBJ's Rachel Axon. Its contract expires in December.
- Monumental Sports & Entertainment inked a new three-year deal with TikTok that includes sponsorship of the Capitals’ road jerseys and entitlement of the NHL team’s 50th anniversary events this season, as well as arena signage and programming elements with the Capitals, Wizards, WNBA Mystics, NBA G-League Capital City Go-Go and esports team Wizards District Gaming, reports SBJ's Alex Silverman.
- The Caitlin Clark craze continues to dominate sales across women’s basketball, as the Fever star's namesake basketball as part of Wilson Sporting Goods’ new Inspire Series sold out less than 40 minutes after they went live on Monday, notes SBJ's Irving Mejia-Hilario.
- The Yankees and AC Milan deepened their connection with the franchises rolling out a limited edition, co-branded lifestyle apparel collection, reports SBJ's Mike Mazzeo.
- Shaquille O’Neal, in conjunction with Hershey, will release two types of "Shaq-A-Licious" oversized candy gummies that are either molded in the shape of O’Neal’s face or will replicate phrases from his playing career, reports SBJ's Tom Friend.
- College athletics has been at the heart of the significant growth over the last half-decade for Bespoke Sports & Entertainment, as the Charlotte-based agency has increased its conference/official bowl partners from just one to 12 in that span, writes SBJ's Ben Portnoy. The company’s work, which includes experiential and strategy focuses, runs the gamut from bowl games to the SEC. Bespoke was instrumental in helping Academy Sports and Outdoors land ESPN personality Marty Smith as a spokesperson. It helped add Sprouts Farmers Market as the presenting sponsor of the Collegiate Quad gymnastics event featuring schools from the ACC, Big Ten, Big 12 and SEC.
