Toledo and Learfield have agreed to a five-year extension of their multimedia rights deal, sources tell SBJ. Financial details were not available at press time, with an official announcement expected Wednesday.
The Rockets athletic department has seen significant growth under AD Bryan Blair (a 2024 SBJ Forty Under 40 honoree ) since he took over in 2022. Toledo has won 11 MAC championships the last two years, three straight Reese Trophies (top MAC men’s program) and the 2024 Jacoby Trophy (top MAC women’s program).
Learfield has been the exclusive multimedia rights holder for Toledo the last 17 years.
