- Goodyear’s status as the official tire of NASCAR and Anheuser-Busch’s official sponsorship of the NFL are the most recognized sponsorships in sports, according to the 18th annual Sponsor Breakthrough studies fielded over the past year by MarketCast and analyzed by SBJ's David Broughton.
- U.S. Open sponsor American Express expanded its presence around the tennis tournament grounds this year through updates to its fan experience pavilion, Centurion Lounge pop-up and checkout-free shop, reports SBJ's Rob Schaefer.
- NASCAR Holdings hired CAA Sports to help it find a new chief commercial officer, according to sources cited by SBJ's Adam Stern, as the auto racing entertainment company hopes to turn its post-pandemic momentum into newfound blue-chip sponsorships.
- PGA Tour official sponsor Amazon Web Services was activating in front of fans for the first time at this past week's Tour Championship in Atlanta as it continues looking to grow awareness about everything it does for the tour, writes SBJ's Josh Carpenter.
