- Utah is adding a new role to its senior athletics staff, as the school is set to hire Patrick Nowlin as its new CRO. TurnkeyZRG assisted in the search.
- The Big Ten and Big Ten Network have a multiyear deal with Hilton, making the hotel brand the presenting sponsor of all Saturday prime-time football games on BTN.
- Georgia Southern signed a multiyear on-field sponsorship with the Sack Company that will include logos on the 25-yard lines at Evans Family Field and on the press box.
- Rhoback revealed its latest round of college football NIL partnerships: star QBs Quinn Ewers (Texas), Jalen Milroe (Alabama), Riley Leonard (Notre Dame) and Cade Klubnik (Clemson); DBs Malaki Starks (Georgia), Benjamin Morrison (Notre Dame); and RB Nick Singleton (Penn State).
- The Army-Navy Game's latest sponsor is the American Legion in a multiyear deal alongside presenting sponsor USAA and participating sponsors Chevrolet, Exchange, Duke Cannon Supply Co. and Palantir.
- In this week's magazine, SBJ's Terry Lefton talks to executive search experts such as TurnkeyZRG Chairman and CEO Len Perna and Manager Director Billy King about trends in college sports -- such as universities creating CRO and GM roles in their search for new revenue sources.
- In the 18th annual Sponsor Breakthrough study fielded by MarketCast for SBJ, research director David Broughton notes four NCAA sponsors -- Buffalo Wild Wings, Reese’s, Capital One and Wendy’s -- led the way in terms of the biggest year-over-year growth among any league’s official sponsor recognition.
- Powerade signed NIL deals with five college football players, reports SBJ's Austin Karp -- Georgia QB Carson Beck, LSU QB Garrett Nussmeier, USC WR Zachariah Branch, Iowa RB Kaleb Johnson and Florida State DE Patrick Payton.
- Texas QB Quinn Ewers starts his junior year with the Longhorns with a handful of NIL deals totaling several million dollars, negotiated by Rubicon Talent, notes Lefton. This includes national TV spots for Dr Pepper and Hulu.
