Duke F Cooper Flagg -- the No. 1 prospect in ESPN's 2025 NBA draft class -- has “signed a significant shoe endorsement deal” with New Balance, according to Adrian Wojnarowski of ESPN.com. Flagg joins a New Balance brand "tied closely to his home state” in Maine. Flagg: "The connection with New Balance as a family company and a company with Maine roots means a lot to me. That makes this really different and special. ... That really aligns the brand with my roots. It's a perfect fit." New Balance's history with top young prospects across sports includes tennis player Coco Gauff, 76ers G Tyrese Maxey and track and field star Quincy Wilson ( ESPN.com, 8/26 ). Flagg is repped by CAA Sports ( SBJ ).
New Balance signs Duke's Cooper Flagg to shoe deal
