- The USOPC has had 10 sponsors and licensees activating at Team USA House in Paris (open to the public for the first time), from Xfinity’s second-floor content capture space to Ralph Lauren’s first-floor coffee shop, reports SBJ's Rachel Axon. Oakley and Google have spaces outside the building, while Nike, New Era and others are in the Team USA shop. Those activations give domestic sponsors a place to reach fans in market and help defray the cost.
- PGA Tour Commissioner Jay Monahan is standing behind the value of title sponsorships on tour -- even with dizzying prices as high as $25 million per year -- as evidenced by a new deal for Truist to take over sponsorship of the tour’s Signature event in Charlotte, notes SBJ's Josh Carpenter.
- There are now 23 MLB teams with jersey patch deals after the Cubs (Motorola) and Phillies (Independence Blue Cross) recently jumped on the bandwagon.
- National Debt Relief, a company that gives advice to people about how to get out of debt, is expanding its relationship with NASCAR to get category rights for debt relief, the first time the racing property has sold that sector, notes SBJ's Adam Stern.
- As they approach their final season at Miami, the Cavinder sisters remain at the forefront of NIL and are making financial moves designed to last a lifetime, writes SBJ's Xavier Hunter.
- The USTA is reuniting with Moët & Chandon, a U.S. Open sponsor from 2011-14, with a multiyear agreement that makes it the event’s exclusive champagne provider, reports SBJ's Rob Schaefer. The U.S. Open did not have a champagne category sponsor from 2015-2023.
