New Balance inks partnership with WNBA

New Balance has signed a multiyear deal with the WNBA, "joining a growing roster of backers for women's sports." The agreement "will make New Balance an official partner of the WNBA" and will "include broadcast, digital and retail content" featuring L.A. Sparks F Cameron Brink . New Balance said she will be "featured in various lifestyle and performance campaigns, in addition to working with their teams to influence future products." New Balance joins Adidas, Nike, Puma and Under Armour as a league partner. The WNBA does not have an exclusive footwear partner, but "only league sponsors are permitted to display their logos on court" ( CNBC.com, 7/16 ).