COMING TOMORROW

Episode 1 of SBJ's "Inside the Industry" is now on YouTube.

Hornets searching for new jersey patch sponsor

The Hornets are looking for a new jersey patch sponsor with snack-food brand Feastables "quietly exiting after one season." The team faced the same problem a year ago after Charlotte-based LendingTree "opted against renewing its jersey advertising sponsorship." Feastables, an offshoot brand of YouTube star Jimmy “MrBeast” Donaldson , and the Hornets "surprised the NBA and sports marketing executives with what was billed as a trend-setting sponsorship." Hornets execs touted the Feastables jersey ad patch as an "example of how new co-owners Gabe Plotkin and Rick Schnall were bringing a different perspective to the business side of the franchise" ( CHARLOTTE BUSINESS JOURNAL, 7/16 ).



Sponsored content