The Ducks unveiled the details of their rebrand today, returning the "iconic Mighty Duck logo ... as their primary logo mark -- but with a truculent refresh and a bold new color palette." The new uniform set will see the team "outfitted in 'Ducks Orange from head to toe – including helmet, jersey, pants and socks – all in a nod to Orange County." Ducks VP of Marketing Merit Tully said, “We’re moving in a bold direction and there’s a reason for it – we want to represent people who are underrepresented. We believe Orange County is underserved as a pro sports market.” The Ducks will become the first NHL team ever to wear orange helmets. Tully said the Ducks have been "hard at work on the re-design for the past three to four years" ( DAILY FACEOFF, 6/26 ).
