COMING TOMORROW

Episode 1 of SBJ's "Inside the Industry" is now on YouTube.

Roku officially lands 'MLB Sunday Leadoff' games

Roku

Roku is the new home of the “MLB Sunday Leadoff” games beginning this weekend with Red Sox-Cardinals. What Roku is paying is "not yet known, but it is a multiyear agreement." The game telecasts will be "produced in collaboration with MLB." For this Sunday, play-by-play announcer Chip Caray , analyst Will Middlebrooks and reporter Alexa Datt have the call. Peacock had formerly been the home of the package. Roku will also offer a "new MLB Zone designed to help fans find their teams’ games using the service daily and a fully programmed MLB FAST channel." The Roku concept has "more exclusivity than Apple TV+’s current plan to show 'Friday Night Baseball.'" Unlike Apple, the Roku games will be the "only games on for an hour-and-a-half or two hours," as no other Sunday matchups are "allowed to have a first pitch before 1:35 p.m." ( THE ATHLETIC, 5/13 ).



Sponsored content