SBJ Tech Week panels to look at state of the industry

Panel sessions for SBJ Tech Week start this afternoon at The Times Center in N.Y. with a one-one-one with the NFL's Gary Brantley and include talks with Infinite Athlete's Charlie Ebersol , the NBA's Christopher Benyarko , Next League's Juan de Jesus , the USOPC's Sarah Hirshland and more. Panel themes on the day include "Authoring Change: Catalyzing Organizational Growth Through Technology"; "The 4th Phase: How Sports Leagues Get To Trillion Dollar Valuations"; "Precision Play: Micro-Targeting In Sports Sponsorship & DTC Content"; "How Technology Is Changing How Fans Discover And Consume Content"; "Unlocking Human Performance In the Digital Age" and "Generative AI's Applications Across the Sports Industry," among others. View the full agenda here ( SBJ ).