Rays LF Randy Arozarena could be “making a run" at former Rays 3B Evan Longoria’s celebrity status, as the team is “giving him plenty of love” this season, according to Marc Topkin of the TAMPA BAY TIMES. The Rays traditionally “haven’t marketed individual players too heavily." But they have “brought back the Randy Land seating area for Friday games they launched, then expanded due to demand, last season." They will also feature him in "what will be two of their most popular giveaways,” a kids luchador wrestling mask (May 5) and a streetwear shirt (July 12). Arozarena also is “crossing into the pop culture world,” recently being among the nine players mentioned in artist Bad Bunny’s recent song “Nadie Sabe.” Arozarena “connected directly” with artist Travis Scott to “work on some kind of upcoming, secret-for-now collaboration.” Arozarena also was photographed with Baseball HOFer Ken Griffey Jr. -- "both with their arms crossed; Arozarena in a Rays shirt, baseball pants and cowboy boots -- in what looked by the background to be a commercial shoot, with Nike tagged in the Instagram post” ( TAMPA BAY TIMES, 2/24 ).
Rays taking advantage of Randy Arozarena's growing star appeal
