TOMORROW

SBJ's Inside the Industry will be hitting YouTube on Thursday.

LPGA unveils new e-commerce site with Legends

The LPGA this morning rolled out a new e-commerce site tied to its relationship with Legends Golf that began earlier this year . The new LPGA Pro Shop will feature official Solheim Cup apparel, as well as from brands including Greyson, Lululemon and Yeti, among others. Also included are retro LPGA logos and other designs. Legends also will run retail operations for the Solheim Cup, which begins next week in Spain. Chief Marketing, Communications and Brand Officer Matt Chmura heads up the partnership from the LPGA's side, while Legends Golf is led by President Kevin Ring and others ( SBJ ).



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