Notre Dame officially extends with Under Armour

Under Armour has officially re-signed Notre Dame to a "second 10-year contract as the athletic department’s apparel partner, beating out Nike and Adidas." Yahoo Sports reported that the deal is roughly $10M "annually, spread between cash and gear," making it one of the "most lucrative apparel deals in college sports." UA has recently "shed college athletics programs, notably UCLA," but Notre Dame was a "prize that Under Armour could not let get away, even if it had to pay to keep it." Notre Dame "evaluated a future with Nike or Adidas," but "neither brand needed the Fighting Irish athletics programs quite like Under Armour" ( THE ATHLETIC, 8/4 ).