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Privacy Policy (WIP)

Sports Business Journal Privacy Notice Overview

When you access, use, subscribe to, sign-up for, or register to use any of the websites, mobile apps, products, services, publications, or other Products and Services owned or operated by Sports Business Journal, a division of Leaders Group Holdings LLC (“SBJ”), we and third parties may collect, process, and retain Personal Information about you. In this section we provide an overview of our privacy practices. You’ll find the full SBJ Privacy Policy (the “Privacy Policy”) below. We encourage you to read the full Privacy Policy in addition to this overview. All Capitalized terms used in this overview are defined in the full Privacy Policy below.

Personal Information We Collect

In general, we only collect the Personal Information that is reasonably necessary for and proportional to the purposes for which we process it.

We collect Personal Information:

  • when you provide it to us, such as when you register with or subscribe to one of our websites, mobile apps, digital or print publications, or email newsletters; sign up for one of our events; enter a contest or sweepstakes; participate in a survey; or register for, purchase or engage with, any of our other online or offline activities, offerings, Products, or Services;
  • through the use of various Tracking Technologies that we and authorized third parties implement on our websites, mobile apps, and emails;
  • from third parties, such as data brokers, data enrichment providers, industry cooperatives (“co-ops”), advertising networks, data analytics providers, browsers, operating systems and platforms, social media companies, and publicly available sources.

Why We Collect and How We Use Your Personal Information

We collect and use your Personal Information to:

  • provide you with our Products and Services;
  • personalize your experience with our Products and Services;
  • improve our Products and Services;
  • develop and deliver marketing and advertising, including Targeted Advertising;
  • comply with our legal obligations;
  • protect our business and the rights and safety of others.

We and our Identity Resolution Partners may use Personal Information, including your name, email address, phone number, and Activity and Device Information to deliver Targeted Advertising and identify the different devices and browsers you may use to access our Products and Services. Where required by applicable law, we and/or our Identity Resolution Partners will obtain your consent, provide you with the opportunity to opt out of such use, or take other appropriate action. Please note we are not responsible for the privacy practices and policies of our Identity Resolution Partners, which are separate from our own and not covered by this Privacy Policy.

Where We May Share Your Personal Information

To fulfill all the purposes described in our Privacy Policy, we may need to share your Personal Information with our subsidiaries, service providers, social media companies such as Meta (Facebook & Instagram), TikTok, YouTube, LinkedIn, and X, third-party consumer marketing, advertising, and business partners, including those referenced in the Tracking Techniques and Technologies and Targeted Advertising section of this Privacy Policy, and others who support our business operations, as well with organizations and our parent company that may be involved in an acquisition or other substantive change of our business.

If you have an account with a social media company you may have agreed to allow them to use tools, features, or other technologies that collect Personal Information about your activities across the internet, including in connection with your use of our Products and Services.

The activities of social media companies and their collection and use of your Personal Information is subject to their privacy policies, and we encourage you to review those privacy policies.

Your Rights

You may have rights related to your Personal Information, including the right to access, delete, correct, transfer, and opt out of the use of it for certain purposes. Those rights vary, depending on your relationship with us, where you are located, and the laws that apply in your location.

For example, residents of California, Colorado, Connecticut, Virginia, Utah, Oregon, Texas, Montana, and certain other states have a variety of privacy rights, including, but not limited to, the right to opt-out of “sales” and/or “sharing” of Personal Information, which includes Targeted Advertising; and limit, opt-out, or opt-in, as applicable, to the use and disclosure of your Sensitive Personal Information. For a more detailed description of these and other rights that may be available to you, please see these sections below:

There is more detail, including on the topics above, in the Privacy Policy, and we encourage you to read it.

SBJ Privacy Policy

Last Updated: [8/1//2024]

Note for Residents of California, Colorado, Connecticut, Virginia, Utah, Oregon, Texas and Montana: This Privacy Policy describes how we collect, use, disclose, sell, share, and retain your Personal Information in connection with our Products and Services and your rights and choices over our processing of your Personal Information. The Exercising Your Privacy Rights, Including the Right to Opt Out of Targeted Advertising section below contains specific details related to your rights under California and other applicable laws, including your right to opt-out of “sales” and/or “sharing” of Personal Information, which includes Targeted Advertising; limit, opt-out, or opt-in, as applicable, to the use and disclosure of your Sensitive Personal Information and know, access, correct, delete, restrict, object, and/or have portability of, your Personal Information.

This SBJ Privacy Policy (“Privacy Policy”) describes how Sports Business Journal, a division of Leaders Group Holdings LLC (“SBJ “we,” “us,” or “our”) collects, uses, discloses, and retains Personal Information about the individuals and the devices and browsers that interact with each website, mobile site, application, email/text/SMS campaign, event, and/or other activity, offering, or publication (regardless of how distributed, transmitted, published, or broadcast) provided by us that links to, or references, this document, including without limitation all Content, features and functionality thereof, such as widgets, plug-ins, and embeddable players (collectively, the “Services”), as well as any merchandise, item, product and/or service, or other online or offline activity, offering, product or services that links to or references this Privacy Policy, including without limitation Content, sweepstakes, contests, surveys, events, email newsletters, and other publications that may be featured, mentioned, reviewed, described, auctioned, given away, rented, sold, distributed, or otherwise available on or through the Services either by us or third parties (collectively, the “Products”). This Privacy Policy also describes the rights that you may have regarding our processing of your Personal Information under applicable local law.

By accessing or using any of our Products and Services, you acknowledge that your Personal Information will be processed in accordance with this Privacy Policy. Your use of the Products and Services, and any dispute over privacy, is subject to this Privacy Policy and our User Agreement, including its applicable limitations of liability and the resolution of disputes by Arbitration, absent an appropriate exception or if you opt-out. The SBJ User Agreement is incorporated by reference into this Privacy Policy.

You may download a printable copy of this Privacy Policy (here).

All Capitalized terms not defined in this section are defined or described below.


Table of Contents

  1. Categories of Personal Information We Collect About You
  2. How We Use Your Personal Information
  3. How We Disclose the Personal Information We Collect
  4. Tracking Techniques and Technologies and Targeted Advertising
  5. Opting-Out of Third-Party Tracking Technologies
  6. Understanding Your Privacy Rights and Choices
  7. Exercising Your Privacy Rights, Including Opting Out of Targeted Advertising
  8. Opting Out of Marketing Communications
  9. Retention
  10. Security of Your Personal Information
  11. Third-Party Links
  12. Publicly Posting Personal Information
  13. International Transfers
  14. Children
  15. CCTV
  16. Contact Us
  17. Changes to this Privacy Policy
  18. Additional Information Under Applicable Local Law

1. Categories of Personal Information We Collect About You

For purposes of this Privacy Policy, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly to you or to devices and browsers reasonably linked to you. Anonymous, de-identified, or aggregate information is not Personal Information as the term is used in this Privacy Policy.

Depending on the Products and Services you use, we may collect the following categories of Personal Information directly from you, automatically through your use of the Products and Services, and from third parties:

  • Identifiers, such as your name, zip code, postal and email address, telephone number, IP address, user ID, and online identifiers generated by us or our Identity Resolution Partners when you use or engage with our Products and Services. For more information, please refer to the section Tracking Techniques and Technologies and Targeted Advertising below.
  • Sensitive Personal Information and information that may be subject to additional protections under applicable laws, such as your precise geolocation data and/or, as applicable, information that reveals or is used to develop inferences about your race, gender, age, marital status, nationality, ethnicity, sexual orientation, religious beliefs, and health condition.
  • Payment records, such as the records of your purchase transactions with us and the associated financial account information, credit card number, debit card number, or other payment information.
  • Activity and Device Information, including browser and device identifiers, model type, and settings; operating system; clickstream data such as the sections, links, and features of the website or mobile application you interact with and use; cookies, localStorage, and similar technologies; Content, search and browsing histories within our Products and Services; Content and advertisements you view, click, access, or engage with; and other similar information related to your interaction with our Products and Services. For more information, please refer to the section Tracking Techniques and Technologies and Targeted Advertising below.
  • Geolocation data, such as the general physical location of your device.
  • Audio, electronic, visual, or similar information, such as when you submit information to us as part of a contest, sweepstakes, or similar activity: voice recordings, video recordings, physical characteristics or description, and photos.
  • Professional information, such as occupation, employment history, professional contact information, education history, or other information provided by you in connection with the Products and Services.
  • Inferences, such as those drawn to create a profile reflecting your preferences, characteristics, interests, predispositions, behavior, attitudes, abilities, or aptitudes.

Information We Collect Directly From You

We collect Personal Information directly from you when you provide it to us in connection with your use of the Products and Services. For example, you may provide us with Personal Information:

  • to subscribe to, sign-up for or register with, one of our Products or Services, in which case we may collect your name, login credentials and password information, telephone number(s), postal and/or email address, payment records, social media handles and additional information you may provide such as your age, gender, and preferences (such as whether you want to receive newsletters);
  • when you contact us, we may collect the above information, as well as other information that you choose to provide, including information about other people you may share with us, for example, when you indicate that you are purchasing one of our Products or Services as a gift;
  • if the Product or Service you engage with is a contest, sweepstakes, survey or similar activity, we may also collect any Content, including writings, photos, videos, sound recordings, responses, comments, or other information that you provide in connection with the activity.

Information We Collect From Other Sources

We collect Personal Information about you from other sources, such as data brokers, data enrichment providers, industry co-ops, consumer marketing providers, advertising networks, data analytics providers, social media companies, publicly available sources, other users, and our affiliates and other related entities.

Social Media Company Integration

If you choose to interact with our Products and Services on third-party social media company platforms such as Meta (Facebook & Instagram), TikTok, YouTube, LinkedIn, and X, we may receive Personal Information that the social media companies make available to us, including Personal Information about your activities and contacts on those platforms.

Additionally, if you have an account with a social media company you may have agreed to allow them to use tools, features or other technologies that collect Personal Information about your activities across the internet, including in connection with your use of our Products and Services. Some social media companies also will facilitate your registration for our Products and Services, such as through social sign-on, or will enhance or personalize your experience on our Products and Services, such as through technologies that enable you to easily share Content from our Products and Services on their platforms. For more information, please refer to the Tracking Techniques and Technologies and Targeted Advertising section below.

We encourage you to review the privacy policies of the social media companies you engage with as we are not responsible for their privacy practices or their collection and use of your Personal Information.

Information We Collect Automatically

We and our partners use various tools and technologies such as cookies, pixels, localStorage, web beacons, software development kits, and similar technologies to collect data when you interact with our Products and Services, including our websites, mobile applications, and email communications. This data may also include information about your operating system(s), device(s) and browsers. For more information, please refer to the Tracking Techniques and Technologies and Targeted Advertising section below.



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