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Sports Business Daily: Issue
03.22.2024
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Quote of the Day
It’s impossible to say exactly how much it’s driving the ratings, but you’ve certainly got to look at that stat and say we exposed the sport to a new audience.-- NASCAR COO Steve O'Donnell, reacting to Nielsen's report than 88% of the first-week audience of the Netflix docuseries "Full Speed" had not watched the 2023 Championship Race.
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