Nearly 600 industry leaders are expected to attend SBJ AXS DRIVE, beginning with a Monday night reception at The Star in Frisco, Texas. The four-day event explores how sports teams, leagues, venues and ticketing operators maximize revenue, streamline operations, and foster innovation through business analytics.
Among the speakers at The Omni Frisco are a panel with Dallas Cowboys co-owners JERRY JONES JR. , STEPHEN JONES and CHARLOTTE JONES ; a one-on-one session with Pro Football HOFer TROY AIKMAN ; and sessions with Stars President & CEO BRAD ALBERTS , Cavaliers CEO NIC BARLAGE , Indiana Fever President & CEO DR. ALLISON BARBER , Dallas Wings COO AMBER COX , Golden State Valkyries President JESS SMITH , Bay FC CEO JESS STEWART , Titans SVP/COO DAN WERLY , AXS North America President TOM ANDRUS , Machete Group founder DAVID CARLOCK , AXS President & CEO BRYAN PEREZ and AMB Sports & Entertainment President TIM ZULAWSKI .
Along with a star-studded lineup of speakers and networking opportunities, the event includes a welcome reception with Cowboys owner JERRY JONES , and visits to COSM Dallas, the PGA of America headquarters and Globe Life Field for a Rangers game.
The full agenda can be seen here -- Agenda - 2024 DRIVE (sbj-drive.com) .
