Gatorade has partnered with Mavericks G Luka Doncic , adding him to a roster of six other NBA athletes including Basketball HOFer Michael Jordan , Celtics F Jayson Tatum , T'Wolves F Karl-Anthony Towns , Pelicans F Zion Williamson , Bucks G Damian Lillard and Pistons G Jaden Ivey . No specifics about the deal have been made public yet. The Mavericks and Doncic were "previously tied to sports nutrition company BioSteel." Back in 2020, BioSteel was made the Mavericks’ "first-ever official sports drink partner," and a year later, Docnic "took an equity stake in the company as part of an endorsement deal." In Sept. 2023 BioSteel’s parent company Canopy Groth Corporation filed for bankruptcy ( DALLAS MORNING NEWS, 4/24 ).
Gatorade adds Mavs' Doncic to athlete roster
