LIV Golf has brought on Jigsaw Labs, a N.Y.-based boutique consultancy, to support its commercial strategy over the next six months. Jigsaw principals Ron Skotarczak and Evan Frankel have joined LIV as strategic advisors and will be based out of the league's N.Y. offices, working alongside SVP/Global Head of Partnerships Monica Fee .
Skotarczak and Frankel were both part of layoffs that hit MSG's Marketing Partnerships department a little over a year ago. In working with LIV, they'll be reunited with the league's newly appointed COO, Lawrence Burian , who spent more than a decade at MSG before joining the golf league in October.
Prior to the 2023 season LIV signed Utah-based shipping company EasyPost as its first official sponsor, while Asia-based hotel company Resorts World Sentosa sponsored its event in Singapore in April.
Advertisers have also bought time on league broadcasts through The CW, such as Jeep Wagoneer, which has had creative positioned atop LIV’s on-screen scoring pylon.
